The Blue Foam Revolution


Michelle Davis

Michelle Davis became Olin College of Engineering’s first chief marketing officer in August 2012. In this role she is charged with accelerating the national reputation of Olin in support of its ambitious mission of revolutionizing engineering education to spur innovation in the 21st century. Previously, she served as the vice president of marketing and public affairs at Children’s Hospital Boston, where she oversaw a strategy-driven and integrated effort to build national reputation and volume for the country’s top ranking pediatric hospital. During her tenure, the hospital tripled in revenues, increased outpatient satellite visits by 40%, and launched a highly recognized digital and social media presence. Prior to joining Children’s, she was the director of public affairs at both Tufts Health Plan and Brigham and Women’s Hospital, and director of marketing and community relations at Faulkner Hospital. Ms. Davis has served as a consultant to higher education, health care and lifestyle not-for-profits, including the Association of Independent Colleges and Universities in Massachusetts (AICUM), Kripalu Yoga Center, the Austen Riggs Center, Hospital Corporation of America, The HealthCare Marketing Group and the New England Life Flight. Under her leadership, her teams have been the recipients of over 100 professional awards in the fields of branding, marketing and public affairs. Ms. Davis received a B.S. from the University of Massachusetts in economics.
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Recent Posts

Motivation - 5 Important Things to Know

Posted by Michelle Davis on Oct 19, 2015 3:20:00 PM

The students at Olin College where I work never cease to impress me. This time it was the selection of Why We Do What We Do: Understanding Self-motivation as the summer reading book, which the entire community gathered to discuss at Convocation at the beginning of the semester. In my late 50s, I’m only beginning to understand my motivations and those of others but these engineering students are eager to develop a much deeper understanding of what makes them and others tick. These students also convinced Psychology Professor Edward Deci, the author, to come to their Convocation to speak and answer questions.

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Topics: engineering education

What is the Blue Foam Revolution?

Insights from Olin's Educational Laboratory

Ideas, methodologies and experiments designed to further the revolution in engineering education. Posts will feature ideas and topics that are forward-thinking and top of mind for Olin College of Engineering President, Richard Miller, our alumni and several of our faculty members.

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